I have joined ProBlogger’s 31 Days to Build a Better Blog Challenge and one of the first things that I was asked to do was to do a SWOT Analysis for our blogs. I followed Darren’s SWOT Analysis outline and this is what I came up with:
1. Define Your Mission and Goals-I have talked about my mission before in my post, “Whats Your Blogs Mission?.” To summarize that post my mission is to help people, to have done something meaningful in my life, and to share what I know and learn. However, now that I look back on it, that mission is better suited to my overall life, not for this blog. My blog’s mission is to help people learn what they want to know about the Internet, and other aspects of the “online world.”
My goals for this blog include such things as:
- Reaching 1000 Subscribers
- Reaching 500 comments
- • Writing at least one tutorial-type post per week.
- • Creating at least one video post per month.
2. List Your Blog’s Strengths- While I was in school, I had no time for my blog which caused it to fail. Now that I am out of school, I have more time for my blog which is a strength. Some assets could also include the fact that I have reliable hosting (so far), a domain name, and am using the WordPress platform. :p Another strength that I have as a blogger is the fact that I LOVE reading other people’s blogs, and leaving comments which allows me to network with other bloggers. I also love connecting with readers by visiting their social media profiles, like Twitter.
3. List Your Blog’s Weaknesses- One my blog’s major weaknesses is the fact that I constantly forget what I said I would do for my blog, or worse I simply forget. Another weakness that my blog has is the appearance. The appearance is sloppy, the sidebars are a mess and the theme it is using at the time of this post, is everywhere.
4. List Your Blog’s Opportunities- Like I said before, I now have more time for my blog now that I am finished with college. I also have my hosting paid automatically from my most reliable source of income-my bank. This is an opportunity for me because it automates the payment of my hosting account each month from a source where there is always at least enough cash to pay the hosting. Another opportunity is that my domain is taken care of until at least next year!
5. List Your Blog’s Threats- If my job hours increase, then that means sacrificing either family/friends time or blog time. I am not willing to give up the first, so I better hope that my employers don’t run me ragged! Another threat is my income-I am able to pay off my hosting, and domains without a hitch but buying a custom, or even just a premium theme isn’t feasible for me. ? Another threat for my blog are all the other great blogs within my niche! Some such blogs, (which I urge you to check out) include Thou Shall Blog, ProBlogger, and The Net Fool.
6. Analyze Your Reflections and Generate Strategies-To handle the problems with time, I could simply reach a compromise. If I find myself being stretched thin, I could request for less hours at work but that wouldn’t be good because I need whatever income I can get. So, instead I could plan out posts, and maybe even write some up during my breaks, and on slow days. I could also divide my days off with the morning being for blog related stuff (since my family would still be sleeping) and the rest of the day for my family. To deal with the income issue, I could take some online jobs, freelance, and sell advertising space. I could also create a custom design myself using online tutorials and resources, or to make things easier I could customize an existing FREE theme. The “threat” regarding other blogs in my niche can also be considered an opportunity if I play my cards right. I already have a friendly rapport with Yan of Thou Shall Blog (I was among the first to discover his awesome blog, at least I like to think so :p!). I could also use the momentum of other such blogs for connecting with fellow readers and commentators.
7. Plan to Do Something and Do It- My action plan would be to:
- Regularly comment on at least 10 popular blogs in my niche.
- Begin advertising my blog on various websites.
- Write at least 3 posts per week.
- Customize a free theme and clean up the sidebar widgets.
- Interact with fellow bloggers on at least 5 different blogging forums.
- Wake up at least one hour earlier then usual to complete blogging tasks.
If you have or are planning to do the same, then please drop a comment using the form below! I would love to read about your SWOT analysis!
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